Abstract:
This research has been proposed to explore consumer perceptions of CSR and to
know the influence of supporting CSR from consumer perceptions. It has been
conducted in Industrial Park area, Batam, Kepulauan Riau, Indonesia.
We used survey methodology by using questionnaire with details as 16 questions
as indicator consumer perceptions of CSR, and 5 questions as variable indicator
consumer supporting of CSR. In addition, this research uses social demography
respondence including; age, gender, education and job position.
This research tends to Carroll Pyramid Theory which has 4 CSR categories such
as; economic, legal, ethical and philantrophy. However, its result has
contradicted from that theory, started from economic, philantrophy, ethical dan
legal. It was rather similar with Visser theory (2008) started from economic,
philantrophy, legal and ethical. So, the difference could be found from two last
points of ethical and legal. This Visser theory (2008) has been implemented into
development country including Indonesia. Previously, Arli et al (2013) conducted
research with hierarchy as follow; legal, phylantrophy, economic and ethical.
In conclusion, CSR happended in developed country tends to economic and
phylantrophy. It shows if the major problem concern on social and economic
aspect.
