ANALYSIS OF CORPORATE IMAGE, TRUST, AND SERVICE QUALITY ON CUSTOMER SATISFACTION AT THE EFG NOTARY AND LAND DEED OFFICIAL OFFICE

Andayani, Nur RahmahWidiningtyas, Fauziah2025-09-182025-09-18APAhttps://repository.polibatam.ac.id/handle/PL029/4400This research aims to analyze the influence of corporate image, trust, and service quality on customer satisfaction at Notary Office EFG in Batam City. The study employs a quantitative approach with a census method involving 90 respondents who processed house sale and purchase deeds in 2024 using a questionnaire with a four-point Likert scale. Data were analyzed through validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination. The results show that corporate image, trust, and service quality each have a positive and significant effect on customer satisfaction. Simultaneously, all independent variables also have a positive and significant effect on customer satisfaction.enCorporate ImageTrustService QualityCustomer SatisfactionANALYSIS OF CORPORATE IMAGE, TRUST, AND SERVICE QUALITY ON CUSTOMER SATISFACTION AT THE EFG NOTARY AND LAND DEED OFFICIAL OFFICEArticleNIM4122111043NIDN0023016507KODEPRODI63311#Administrasi Bisnis Terapan