Septiana, MaryaniFadila Meilani Fadila Meilani2025-09-252025-08-13IEEEhttps://repository.polibatam.ac.id/handle/PL029/4431Full Page Artikel, Berkas Bukti Dukung dan PengesahanThe trend of coffee consumption in indonesia has experienced rapid growth, particulary among the younger generation who are increasingly interested in contemporary coffee with diverse flavor variants. This study aims to analyze the development of flavor variants in robusta ground coffee using market survey, SWOT analysis, and the Business Model Canvas (BMC). The research involved 97 respondents through a market survey and 3 key informants selected using a non-probability sampling technique with purposive sampling. The result indicate that customers prefer coffee with a creamy and sweet taste. Base on the SWOT analysis, Aiba Coffee is positioned in Quadrant I of the IFAS and EFAS matrix, suggesting that the company is market opportunities.en-USModern Coffee TrendRobustaFlavor DevelopmentSWOT AnalysisMatrix IFAS & EFASBusiness Model Canvas (BMC)ArticleNIM4122111007NIDN0007098211KODEPRODI63311#Administrasi Bisnis Terapan