Gunawan, HendraSetya Octaviani, Endah2023-01-092023-01-092018-06-08https://repository.polibatam.ac.id/xmlui/handle/123456789/1013This study aims to determine the effect of decomposed perceived risk on consumer online shopping behavior of fashion products. This research is a development of Yue, Xiangbin, & Weiguo’s (2015) research. The significant differences presented are the product category, using the category of fashion product as the most demand category by consumers. Samples used are students in the field of accounting at universities. The result of this research are there is negative influence of perception of product risk to costumer satisfaction and re- purchased intention. The perceived cost risk has no negative effect on costumer satisfaction and re-purchase intention. Perceived of individual risk don’t have a negative effect on costumer satisfaction and re-purchased intention.Manajemen BisnisAkuntansi ManajerialSocial Problems and Services; Associations (Permasalahan Sosial, Layanan Sosial; Asosiasi)Economics (Ilmu Ekonomi)Management and Auxiliary Service (Manajemen dan Ilmu yang Berkaitan)Pengaruh Persepsi Risiko Yang Dirasakan Terhadap Perilaku Konsumen Dalam Pembelian Online Pada Produk FesyenThe Effect of Perceived Risk Perceived on Consumer Behavior in Online Purchases of Fashion ProductsThesis