Jurusan Manajemen dan Bisnis

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Browsing Jurusan Manajemen dan Bisnis by Author "Agustrianto, Andri"

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    Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah (survei pada nasabah Bank Mandiri Batam Batu Ampar)
    (Politeknik Negeri Batam, 2017-09-07) Agustrianto, Andri; Sinaga, Inggrid
    Banking institutions is an important instrument for Governments is controlling the financial and monetary policy in stabilizing and increasing economic growth. As a service company, the bank sued the more professional, trustworthy and superior in service as well as the customer desires can compensate for the changes effectively. This study aims to examine the effect of service quality on customer satisfaction, the survey was conducted at Bank Mandiri Batam Batu Ampar Branch. This study aims to determine the effect of each variable on the quality of the most influential service and test the hypothesis that has been formulated previously. The variables of this research are Tangible (physical aspect), Reliability (reliability aspect), Responsiveness (aspect of catch power), Assurance (aspect of guarantee), Empathy (aspect of awareness) together and partially significant effect on customer satisfaction variable with the most dominant factor Is variable Reliability and Empathy to customer satisfaction. This research uses explanatory research approach (explanatory research) with a sample of 116 people who are customers who transact at the teller. This research use regression equation test, the result of this research get the regression equation formed is Y = - 0,640 + 0,299X1 + 0,504X2 + -0,194X3 + 0,298X4 + 0,130X5. Based on the result of t test, tangible, reliability, assurance, empathy have positive and significant influence to customer satisfaction while responsiveness variable has negative and significant effect to customer satisfaction.