Jurusan Manajemen dan Bisnis

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Subject: search.filters.subject.Management and Auxiliary Service

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  • Repository Politeknik Negeri Batam
    Item
    Variabel Kepuasan Pelanggan Memediasi Hubungan Antara Anteseden Dan Loyalitas Nasabah Bank
    (Politeknik Negeri Batam, 2017-06-21) Nur Azizah, Dunya; Gunawan, Hendra
    This study aims to determine the effect of service quality, service convenience, fairness of perceived price influence customer satisfaction and customer loyalty and to know the effect of satisfaction variable can mediating between service quality, service convenience, fairness of perceived price to customer loyalty. Furthermore, this study also tested different respondents from the level of education. The object of research is customer of public sector bank located in Batam City. This researched used questionnaire in likert scale. Sampling method in this research using convenience sampling. Analysis technique this researched used simple regression, multiple regression, and Mann-Whitney test that is used to test the difference of respondents from the level of education. The results of this study show that the service quality, service convenience, and fairness of the perceived price positively impact the satisfaction and loyalty customers and found the role of mediation of variable satisfaction. The study found difference in customer perceptions of some services provided by banks. Further research can use a generalizable sample.
  • Repository Politeknik Negeri Batam
    Item
    Pengaruh Promosi Harga Terhadap Kepuasan Pelanggan Pada Industri Hotel Di Batam
    (Politeknik Negeri Batam, 2017-07-24) Sari Pratiwi, Dian; Mayasari,Mega
    This study aimed to provide empirical evidence of The effects of price promotions on customer satisfaction on industrial hotel in Batam. The population’s of this study were customers of eight four star’s hotel in Batam with 241 customers as sample. The sampling method used is Purposive Sampling with a questionnaire. Data analysis technique used were PLS-SEM. This results of this study has show that first, price promotions have influence to food quality, second, price promotions have influence to service quality, third, food quality have influence to customer satisfaction, fourth, service quality have influence to customer satisfaction, and fifth, price promotions have influence to customer satisfaction of industrial hotel in Batam. Moreover, this study can be used as a way to formulate strategy for a hotel to raise and maintain their lead and give infromasi to hotel to arrange policy and decision-making related to the customer satisfaction. In conclution, the future study can focus to another third star’s hotel in Batam and to analyze another factor that influence to customer satisfaction.
  • Repository Politeknik Negeri Batam
    Item
    Analisis Pengaruh Corporate Governance Terhadap Financial Distress Perusahaan Non Keuangan
    (Politeknik Negeri Batam, 2017-07-18) Ayu Ratna Sari, Hemas; sinarti, sinarti
    This study aims to examine the influence of corporate governance on financial distress non-financial companies listed on the IDX period 2010-2015. Corporate governance is proxied by the size of the board of commissioners, the proportion of independent board of commissioners, managerial ownership, institutional ownership, and the number of members of the audit committee. The data used are secondary data in the form of annual reports of non-financial companies in Indonesia. This research was conducted on 11 non-financial companies in Indonesia Stock Exchange. Sampling technique using purposive sampling and meet the criteria of the sample. This research was tested by multiple linear regression analysis. The result of this research is the disclosure of board of commissioner size, and audit committee has significant positive effect on financial distress, the proportion of independent board of commissioner, managerial ownership and institutional ownership have no significant effect on financial distress. This research is only limited to non-financial sector companies, so further research is suggested to use the company in all other sectors so it has more sample size.
  • Repository Politeknik Negeri Batam
    Item