Analisis Faktor - Faktor Yang Mempengaruhi Kinerja Wirausaha Wanita Berbasis Pangan Di Kecamatan Batu Aji Kota Batam

Abstract

The purpose of the research are: (1) to know and analyze the internal factors influence the performance of women entrepreneur based on food in Batu Aji district; (2) to know and analyze the external factors influence the performance of women entrepreneur based on food in Batu Aji district; (3) to know and analyze the external factors influence internal factors of the performance of women entrepreneur based on food in Batu Aji district. Total respondents are 77 which divided from four location in Batu Aji district. The sample technique uses purposive sampling with Slovin’s formula. The data analyzed by descriptive analysis and Structural Equation Modeling. Data processing by SPSS version 20 and Partial Least Square version 3.0. The result indicate that: (1) internal factors which consist of human resource, marketing, finance, and production and operation have possitive affect to the performance of women entrepreneur; (2) external factors which consist of social and culture, business competition, and related institute role have possitive effect to the performance of women enterpreneur; (3) external factors of performance have possitive affect to internal factors of performance.