Pengaruh Strategi Bauran Pemasaran (Marketing Mix) dan Public Relations Terhadap Penjualan Keripik Bayam Edan
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Date
2017-06-09
Authors
Ardoni, Rudi
Journal Title
Journal ISSN
Volume Title
Publisher
Politeknik Negeri Batam
Abstract
SME (Small and Medium Enterprises) has been a phenomenal trend in the
business and in particular gift that exist at present in cities in Indonesia.
Marketing mix strategy (Marketing Mix) is a matter that is planned and designed
by the seller to market and sell the product better. This study aims to determine
the effect of the marketing mix strategy (Marketing Mix) such as strategy pricing,
strategy product, strategy promotion and strategy distribution and Public
Relations at Batam city community and foreign tourists who visit Batam.
Analasis engineering data used in this research is multiple regression analysis
with a sample of 100 respondents defined by formula unknown or Lemeshow
population as well as the random sampling technique. The results of the study
explained that the marketing mix Strategist (Marketing Mix) being applied
indirectly affect the consumers to buy the products offered. These results
illustrate that sales will increase as the marketing mix (Marketing Mix) and
Public Relations successfully influenced the respondents, it is important for
manufacturers of products in order to further enhance marketing strategies and
public relations or public relations in the marketing and sales of products.
Description
Keywords
Manajemen Bisnis, Administrasi Bisnis, Manajemen dan Ilmu yang Berkaitan, Ilmu Ekonomi, Strategy Marketing, Public Relations