Pengaruh Supply Chain Management Terhadap Keunggulan Kompetitif Pada Perusahaan Jasa Perjalanan Wisata
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Date
2015-07-10
Authors
Yuliani, Tri
Journal Title
Journal ISSN
Volume Title
Publisher
Politeknik Negeri Batam
Abstract
Supply Ihaiミ マaミageマeミt is a Ioマpaミy’s strategiI to gaiミ optiマal Ioマpetitive
advantage in its business environment. This study aims to determine the effect of
supply chain management on competitive advantage. Respondents in this study
were 46 managers of tour and travels company in Batam. The data analysis
technique used is simple regression analysis. This study found that supply chain
management can affect competitive advantage, which the significant score is
0.002. From this result, it is necessary for the company to implement and pay
attention in practicing supply chain management to gain optimal competitive
advantage. This study is limited to managers of tour and travels company in
Batam, then for subsequent studies recommended to use sample from other
types of company or other regional company.
Description
Keywords
Manajemen Bisnis, Akuntansi Manajerial, supply chain management, competitive advantage