Pengaruh Supply Chain Management Terhadap Keunggulan Kompetitif Pada Perusahaan Jasa Perjalanan Wisata

Abstract

Supply Ihaiミ マaミageマeミt is a Ioマpaミy’s strategiI to gaiミ optiマal Ioマpetitive advantage in its business environment. This study aims to determine the effect of supply chain management on competitive advantage. Respondents in this study were 46 managers of tour and travels company in Batam. The data analysis technique used is simple regression analysis. This study found that supply chain management can affect competitive advantage, which the significant score is 0.002. From this result, it is necessary for the company to implement and pay attention in practicing supply chain management to gain optimal competitive advantage. This study is limited to managers of tour and travels company in Batam, then for subsequent studies recommended to use sample from other types of company or other regional company.