Pengaruh Labelisasi Terhadap Keputusan Pembelian Produk Wardah

Abstract

This Research aims to know the influence of Labeling consisting of variables Identifies, Grade, Describe, Promote the purchase of respondents of the Research is that consumers ever buy cosmetic products using data collection Techiques Wardah questionnaire and documentation. Test instrument of research using the analsis of validity and reliability. Methods of data analysis used in this study is a descriptive analysis and multiple linear regression analysis. This analysis tool is used to find out the extent of the influence of identifies(X1),Grade (X2), Describe (X3), Promote (X4) and purchasing decisions(Y). the Research results show that partially variable Grade, Describe and Promote has a positive influence and a significant but variable Identifies no effect significant to purchasing decisions.