Analisis dan Implementasi Motion Grafis Iklan Layanan Masyarakat dengan Metode Semiotika Peirce
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Date
2017-01-18
Authors
Anggraini, Yuni
Journal Title
Journal ISSN
Volume Title
Publisher
Politeknik Negeri Batam
Abstract
T9echnological development at the moment is very influential in life. One
form of utilization of technological development today is in the form of using the
media to deliver public service ads. Motion grafiss more widespread use as a
medium to deliver the message because it is considered more attractive and cost
effective. Making motion grafis public service announcements about the dangers of
smoking is also one form of media messaging technology curve.
Motion grafis public service announcements about the dangers of cigarettes
was analyzed and implemented by the method of Semiotics of Peirce. In this study,
in the design phase, namely when design the objects that will be used to do the
analysis based on the typology of signs by analyzing icon,index, and symbols
contained in each object design.
The research result is aproduced motion grafisspublic service announcements
presented in MP4 format. The results of the analysis of icon, index and symbol
based semiotic typology mark against motion grafiss are: (1) Icon able to represent
a source of reference of images disease caused by cigarettes through a form of
replication, imitation or expression characteristics from what was intended. (2)
Index is able to carry out the functions as a marker that implies a design object in
question. (3) Symbol able to perform the function as markers that reinforce a design
object in question.
Description
Keywords
Teknik Informatika, Informatika, Engineering and Allied Operations (Teknik dan Ilmu yang Berkaitan), Ilmu Komputer, Ilmu Informasi, Karya Umum, Computer Sciences, Knowledge, Systems (Ilmu Komputer, Pengetahuan, Sistem)