Pengaruh Kepercayaan, Kemudahan dan Kualitas Informasi terhadap Keputusan Pembelian Daring di Aplikasi Bukalapak pada Mahasiswa Politeknik Negeri Batam

Abstract

The purpose of this study was to determine and analyze the influence of trust, ease of use and information quality on purchasing decision in Bukalapak application of students at Batam State Polytechnic. This reseacrh is explanatory reseacrh aimed to explain the position of the variables studied and the relationship between one variable with another. The sample in this study are students of Batam State Polytechnic who ever made purchases online in Bukalapak application. The sampling method using purposive sampling with number of sample is 100 respondents. Primary data collections are taken using questionnaires. The analysis technique used in this research is multiple regression analysis. Data analysis method used descriptive method and quantitative analysis. The hypothesis of this reseacrh is analyzed using Multiple Linear Regression with signification level of α = 5% (0,05). Simultaneously, trust, ease of use and information quality are affecting positively and significantly in purchasing decision in Bukalapak application of students at Batam State Polytechnic. Partially, trust is affecting not significantly in purchasing decision in Bukalapak application of students at Batam State Polytechnic. Ease of use and information quality are affecting positively and significantly in purchasing decision in Bukalapak application of students at Batam State Polytechnic. The coefficient of determination test show that 47,8% of purchasing decision can be described by trust, ease of use and information quality, which in the other hand 57,2% of purchasing decision can be described from other variables that excluded of this reseacrh.