D-4 Administrasi Bisnis Terapan

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Subject: search.filters.subject.Perdagangan, Komunikasi, Transportasi

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  • Repository Politeknik Negeri Batam
    Item
    Pengaruh Citra Merek, Kualitas Produk, Persepsi Harga dan Word Of Mouth Terhadap Keputusan Pembelian
    (Politeknik Negeri Batam, 2017-08-02) Aprillina, Yeni; Hidayat, Rahmat
    This research aims to find out how big the influence of brand image, product quality, price of perception of word of mouth against the purchasing decisions of consumers in purchase Samsung smartphone. Type of this research is a case study. The population taken all students State Batam State Polytechnic using a technique of non sample probability sampling by means of accidental sampling as much as 100 respondents. Engineering data collection using the questionnaire. Data analysis techniques using descriptive statistics and Regression analysis of double liner. The hypothesis is tested using t-test and F-test. The test results show that brand image, product quality, price and perception of word of mouth either partially or simultaneous positive and significant effect against the purchasing decision. Variables brand image, product quality, price and perception of word of mouth able to explain variable purchase decisions of 60.1% and the rest of 39.9% explained by other variables that are not included in the study.
  • Repository Politeknik Negeri Batam
    Item
    Pengaruh Kepercayaan, Kemudahan dan Kualitas Informasi terhadap Keputusan Pembelian Daring di Aplikasi Bukalapak pada Mahasiswa Politeknik Negeri Batam
    (Politeknik Negeri Batam, 2018-01-22) Ayuningtiyas, Kartika; Gunawan, Hendra
    The purpose of this study was to determine and analyze the influence of trust, ease of use and information quality on purchasing decision in Bukalapak application of students at Batam State Polytechnic. This reseacrh is explanatory reseacrh aimed to explain the position of the variables studied and the relationship between one variable with another. The sample in this study are students of Batam State Polytechnic who ever made purchases online in Bukalapak application. The sampling method using purposive sampling with number of sample is 100 respondents. Primary data collections are taken using questionnaires. The analysis technique used in this research is multiple regression analysis. Data analysis method used descriptive method and quantitative analysis. The hypothesis of this reseacrh is analyzed using Multiple Linear Regression with signification level of α = 5% (0,05). Simultaneously, trust, ease of use and information quality are affecting positively and significantly in purchasing decision in Bukalapak application of students at Batam State Polytechnic. Partially, trust is affecting not significantly in purchasing decision in Bukalapak application of students at Batam State Polytechnic. Ease of use and information quality are affecting positively and significantly in purchasing decision in Bukalapak application of students at Batam State Polytechnic. The coefficient of determination test show that 47,8% of purchasing decision can be described by trust, ease of use and information quality, which in the other hand 57,2% of purchasing decision can be described from other variables that excluded of this reseacrh.
  • Repository Politeknik Negeri Batam
    Item
    Tinjauan atas Analisis Sumber dan Penggunaan Modal Kerja Pada PT X Y Z Batam
    (Politeknik Negeri Batam, 2010-08-05) Triningsih, Heni Yosep; Gunawan, Hendra