Jurusan Manajemen dan Bisnis
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Item Pengaruh Brand Trust Dan Customer Satisfaction Terhadap Brand Loyalty Pada Produk Kecantikan Oriflame (Survey Pada Pelanggan Produk Kecantikan Oriflame Di Kota Batam)(Politeknik Negeri Batam, 2017-09-24) Wenas, Adeleida Gracia; Sinaga, InggridItem Pengaruh Pemulihan Layanan (Service Recovery) Terhadap Kepuasan Dan Kepercayaan Pelanggan Dalam Membentuk Loyalitas Pelanggan(Politeknik Negeri Batam, 2017-08-04) Silvia, Missy; Gunawan, HendraItem Analisis Pengaruh Kualitas Pelayanan Dan Kewajaran Harga (Suku Bunga) Yang Dirasakan Terhadap Kepuasan Nasabah Bank(Politeknik Negeri Batam, 2017-08-18) Deswita Sari, Yessi; Gunawan, HendraItem Pengaruh Kualitas Pelayanan Jasa Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kapal Ferry Penumpang Rute Batam-Tanjung Pinang)(Politeknik Negeri Batam, 2017-06-21) Malva Ulimaz, Putri; Yulinda, YulindaThe purpose of this study is to aimed the effect of service quality, and price have positive effect to customer satisfaction. In addition service quality is measured by five dimensions: tangible, reliability, responsiveness, assurance, empathy, while price is measured by using the fairness indicator of ship ticket price, fair pricing policy, ethical ticket pricing policy, acceptable ticket pricing policy. This study use quesionnaire which is five likert scale. Furthermore, this study used sampling method moreover, this study used random samplig technique, Analyzer used is liniear regression analysis and f-test. The results of this study found that service quality has a a positive influence on customer satisfaction, Price has a positive effect on customer satisfaction. This study are used the ferry passenger population of Batam-Tanjung Pinang route, Subsequent research is expected to increase the population becomes more widespread, such as passengers ferry Batam-Tanjung Pinang route and Batam-Tanjung Uban route. And add new variables such as variable punctuality.