Jurusan Manajemen dan Bisnis

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Subject: search.filters.subject.Manajemen Binis

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  • Repository Politeknik Negeri Batam
    Item
    Evaluasi Kinerja Supplier Menggunakan Metode Ahp(Analytical Hierarchy Process) Pada PT XYZ
    (Politeknik Negeri Batam, 2015-08-28) Kasmawati, Desti; Hendrawan, Bambang
    PT XYZ is a manufacturing company that prioritizes raw materials as the main priority of the company. Th study aims to evaluate the performance of the best supplier for the company, since the supplier must supply the best materials for the production of PT XYZ. The criteria applied to the supplier by PT XYZ consists of Price, Delivery, Quality, Service, with an alternative suppliers such are PT.B, PT.I, PT.E and PT.G. This study is devoted only to the suppliers of raw materials for Wooden Plank, with a specification of the type of consumable material. The method used is AHP (Analiytic Hierarchy Process), with the results that PT.I is the best supplier for PT XYZ.
  • Repository Politeknik Negeri Batam
    Item
    Pengaruh Kualitas Layanan, Citra Merek dan Harga Terhadap Keputusan Pembelian Pada Kentucky Fried Chicken (KFC) Baloi Cabang Batam
    (Politeknik Negeri Batam, 2015-08-18) Heriyanto, Mega; Hidayat, Rahmat
    This study aims to identify and analyze the influence of service quality, brand image and price simultaneously or partially on purchasing decisions at Kentucky Fried Chicken (KFC) Baloi Batam branch. The population in this study is that consumers who ever bought KFC Baloi Batam branch or consumers who come directly to KFC Baloi Batam branch. The number of samples obtained using Slovin calculation as much as 75 respondents using non Probability Sampling method is Accidental Sampling. The analytical method used is quantitative analysis of multiple regression analysis using SPSS 20. The result showed that the variables of service quality, brand image variables and variable rates simultaneously significant influence on purchasing decisions at KFC Baloi Batam branch. evidenced by obtaining the calculated F value of 7.905 and F tables of 2.73. So in this case Ha accepted and H0 is rejected because Fvalue > Ftables is 7.905 > 2.73. Figures R of 0.500 with a coefficient of determination or R Square of 0.250 or 25%. That is explained that 25% of purchasing decisions KFC Baloi Batam branch affected by the variable quality of service, brand image variables and variable rates while the balance of 75% is influenced by other factors not examined in this research.