Jurusan Manajemen dan Bisnis

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  • Repository Politeknik Negeri Batam
    Item
    Pengaruh Kualitas E-service Website E-commerce Terhadap E- satisfaction Pelanggan
    (Politeknik Negeri Batam, 2017-06-09) Audina; Mayasari, Mega
    E-commerce has been thought as a very good alternative for individual nor companies to join business in reaching out new customer. Shopping by using e-commerce system have to be good in service side, so that customers satisfactions can improve and will impact to the sale of e-commerce website. Regarding to the formulation of the problem of this research is to explain systematically the fact about phenomena e-service website e-commerce influence to customers satisfaction e-satisfaction). The sample is the student with management business major in colleges and universities in Batam. The method of this research is a survey. The technique of data analysis uses PLS-SEM analysis. The result of this research is consistent with the previous research, that stated e- service had a positive impact to e-satifcation customers in online system. The conclusions are efficiency, system availabillity, fulfillment, and privacy are very impact e-satisfation variable.
  • Repository Politeknik Negeri Batam
    Item
    Pengaruh Citra Merek, Kualitas Produk, Persepsi Harga dan Word Of Mouth Terhadap Keputusan Pembelian
    (Politeknik Negeri Batam, 2017-08-02) Aprillina, Yeni; Hidayat, Rahmat
    This research aims to find out how big the influence of brand image, product quality, price of perception of word of mouth against the purchasing decisions of consumers in purchase Samsung smartphone. Type of this research is a case study. The population taken all students State Batam State Polytechnic using a technique of non sample probability sampling by means of accidental sampling as much as 100 respondents. Engineering data collection using the questionnaire. Data analysis techniques using descriptive statistics and Regression analysis of double liner. The hypothesis is tested using t-test and F-test. The test results show that brand image, product quality, price and perception of word of mouth either partially or simultaneous positive and significant effect against the purchasing decision. Variables brand image, product quality, price and perception of word of mouth able to explain variable purchase decisions of 60.1% and the rest of 39.9% explained by other variables that are not included in the study.