Pengaruh Kualitas E-service Website E-commerce Terhadap E- satisfaction Pelanggan

Abstract

E-commerce has been thought as a very good alternative for individual nor companies to join business in reaching out new customer. Shopping by using e-commerce system have to be good in service side, so that customers satisfactions can improve and will impact to the sale of e-commerce website. Regarding to the formulation of the problem of this research is to explain systematically the fact about phenomena e-service website e-commerce influence to customers satisfaction e-satisfaction). The sample is the student with management business major in colleges and universities in Batam. The method of this research is a survey. The technique of data analysis uses PLS-SEM analysis.

The result of this research is consistent with the previous research, that stated e- service had a positive impact to e-satifcation customers in online system. The conclusions are efficiency, system availabillity, fulfillment, and privacy are very impact e-satisfation variable.