Persepsi Dan Dukungan Konsumen Terhadap Corporate Social Responsibility (CSR)

Abstract

This research has been proposed to explore consumer perceptions of CSR and to know the influence of supporting CSR from consumer perceptions. It has been conducted in Industrial Park area, Batam, Kepulauan Riau, Indonesia. We used survey methodology by using questionnaire with details as 16 questions as indicator consumer perceptions of CSR, and 5 questions as variable indicator consumer supporting of CSR. In addition, this research uses social demography respondence including; age, gender, education and job position. This research tends to Carroll Pyramid Theory which has 4 CSR categories such as; economic, legal, ethical and philantrophy. However, its result has contradicted from that theory, started from economic, philantrophy, ethical dan legal. It was rather similar with Visser theory (2008) started from economic, philantrophy, legal and ethical. So, the difference could be found from two last points of ethical and legal. This Visser theory (2008) has been implemented into development country including Indonesia. Previously, Arli et al (2013) conducted research with hierarchy as follow; legal, phylantrophy, economic and ethical. In conclusion, CSR happended in developed country tends to economic and phylantrophy. It shows if the major problem concern on social and economic aspect.