Faktor-Faktor Yang Mempengaruhi Niat Nasabah Dalam Menggunakan Mobile Banking
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Date
2017-07-21
Authors
Mustika, Mega
Journal Title
Journal ISSN
Volume Title
Publisher
Politeknik Negeri Batam
Abstract
This study aims to determine the influence of factors of Trust, Perceived Ease of
Used, Compatibility Lifestyle, Perceived Usefulness to customer intentions in
using mobile banking. This research was conducted on BNI, BCA and Mandiri
bank customers. The technique of determining the sample using purposive
sampling technique with the number of samples of 100 customers of mobile
banking users. The type of data used is the primary data. Methods of data
collection with questionnaire distribution. Data analysis used simple linear
regression analysis with the help of SPSS 23 software. The result of this research
indicates that trust, ease, lifestyle compatibility and perception of power have
positive and significant influence to customer's intention in using mobile banking.
Limitations in this study are the samples that take only consists of three banks
only and the least number of samples used.
Description
Keywords
Manajemen Bisnis, Akuntansi Manajerial, Ilmu Ekonomi, Manajemen Dan Ilmu Yang Berkaitan