Pengaruh 7p Terhadap Keputusan Pembelian Paket Umroh Di Pt. Afi Tour Cabang Batam

Abstract

This study aims to determine how the influence of 7P partially on the purchase decision umroh package by customers in PT. AFI TOUR BATAM and know how 7P influence together to purchase decision umroh package by costumer PT. AFI TOUR BATAM. The method used in this research is the method of questionnaire and documentation. The sampling method used was accidental withdrawal as much as 521 responder 10% (0,1). The analysis method used is descriptive analysis, inferential statistical analysis. Based on the results of research regression analysis can be seen that together product variables, price, promotion, place, people, process and physical evidence affect simultaneously or simultaneously to the purchase decision umroh package at PT. Afi Tour Batam