Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Bus Trans Batam Di Kota Batam
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Date
2017-06-21
Authors
Deepseani, Ni Putu Resi
Journal Title
Journal ISSN
Volume Title
Publisher
Politeknik Negeri Batam
Abstract
This study aimed to provide empirical evidence on the influence of service quality and
price fairness to customer satisfaction of Bus Trans Batam in Batam. The population
of this study were passangers of Bus Trans Batam. The sampling method used is
Nonprobability Sampling by using Purposive Sampling Approach. There are 366
samples that meet the criteria of this study sample. Data analysis technique used
were Structural Equation Modeling Smart Partial Least Square (SEM-SmartPLS 3.0).
The results of this study indicate that service quality and price fairness have a positif
influence to customer satisfaction of Bus Trans Batam. Further research can focus on
another public sector or private sector and can analyze other factors that affect to
customer satisfaction.
Description
Keywords
Manajemen Bisnis, Akuntansi Manajerial, Service Quality, Manajemen Dan Ilmu Yang Berkaitan, Customer Satisfaction