Pengaruh Service Marketing Mix Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Viovio Kota Batam
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Date
2017-05-19
Authors
Widia Ningsih, Yuantika
Journal Title
Journal ISSN
Volume Title
Publisher
Politeknik Negeri Batam
Abstract
This research aims to know and analyze the effect of service marketing
mix namely (1) the influence of the product against the decision to visit,
(2) the influence of the price of a visit, (3) the influence of place decision
against visiting, (4) the influence of the promotion decision against
visiting, (5) the influence of the people against the decision to visit, (6) the
influence of the process of visiting, and (7) influence of physical evidence
against the decision to visit on a tourist Beach Viovio. (8) the influence of
Product, Price, Place, Promotion, People, Process, and Physical Evidence
the decision visited on Viovio Beach attractions. This research is
quantitative descriptive research is categorized as where the sample in this
research as much as 95 respondents with engineering data collection using
the questionnaire and observation. Methods of data analysis used was
multiple linear regression analysis with test the hypothesis, i.e. t-test and
F-test, with the results of the study showed that the Product (X1), Price
(X2), Place (X3), Promotion (X4), People (X5), Process (X6), as well as
Physical Evidence (X7) a positive effect against the simultaneous decision
of the visit.
Description
Keywords
Manajemen Bisnis, Administrasi Bisnis, Management and Auxiliary Service (Manajemen dan Ilmu yang Berkaitan), Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi)