Pengaruh Service Marketing Mix Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Viovio Kota Batam

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dc.contributor.advisorSinaga, Inggrid
dc.contributor.authorWidia Ningsih, Yuantika
dc.date.accessioned2023-01-09T07:36:57Z
dc.date.available2023-01-09T07:36:57Z
dc.date.issued2017-05-19
dc.description.abstractThis research aims to know and analyze the effect of service marketing mix namely (1) the influence of the product against the decision to visit, (2) the influence of the price of a visit, (3) the influence of place decision against visiting, (4) the influence of the promotion decision against visiting, (5) the influence of the people against the decision to visit, (6) the influence of the process of visiting, and (7) influence of physical evidence against the decision to visit on a tourist Beach Viovio. (8) the influence of Product, Price, Place, Promotion, People, Process, and Physical Evidence the decision visited on Viovio Beach attractions. This research is quantitative descriptive research is categorized as where the sample in this research as much as 95 respondents with engineering data collection using the questionnaire and observation. Methods of data analysis used was multiple linear regression analysis with test the hypothesis, i.e. t-test and F-test, with the results of the study showed that the Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Process (X6), as well as Physical Evidence (X7) a positive effect against the simultaneous decision of the visit.en_US
dc.description.abstrakPenelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh bauran pemasaran jasa yaitu (1) Pengaruh product terhadap keputusan berkunjung, (2) Pengaruh price terhadap keputusan berkunjung, (3) Pengaruh place terhadap keputusan berkunjung, (4) Pengaruh promotion terhadap keputusan berkunjung, (5) Pengaruh people terhadap keputusan berkunjung, (6) Pengaruh process terhadap keputusan berkunjung, dan (7) Pengaruh physical evidence terhadap keputusan berkunjung pada objek wisata Pantai Viovio. (8) Pengaruh Product, Price, Place, Promotion, People, Process, serta Physical Evidence keputusan berkunjung pada objek wisata Pantai Viovio. Penelitian ini dikategorikan sebagai penelitian deskriptif kuantitatif dimana sampel dalam penelitian ini sebanyak 95 responden dengan teknik pengumpulan data menggunakan kuisioner dan observasi. Metode analisis data yang digunakan adalah analisis regresi linear berganda dengan uji hipotesis, yakni uji t dan uji F, dengan hasil penelitian menunjukkan bahwa Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Process (X6), serta Physical Evidence (X7) secara simultan berpengaruh positif terhadap keputusan berkunjung.en_US
dc.identifier.urihttps://repository.polibatam.ac.id/xmlui/handle/123456789/1178
dc.publisherPoliteknik Negeri Batamen_US
dc.subjectManajemen Bisnisen_US
dc.subjectAdministrasi Bisnisen_US
dc.subjectManagement and Auxiliary Service (Manajemen dan Ilmu yang Berkaitan)en_US
dc.subjectCommerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi)en_US
dc.titlePengaruh Service Marketing Mix Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Viovio Kota Batamen_US
dc.title.alternativeThe Effect of Service Marketing Mix on Visiting Decisions at Viovio Beach Tourism Objects in Batam Cityen_US
dc.typeThesisen_US
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