Pengaruh Persepsi Pelanggan Terhadap Keputusan Pembelian di Like Distro

Abstract

This study aims to determine how the effect of price (price), the image of the store (store image), quality (quality) and the convenience of shopping (convenience of shopping) study on purchasing decisions. The independent variable is the price, store image, quality and convenience shopping. The sample in this study were 100 respondents. Data analysis method used is multiple regression analysis. Hypothesis testing is done by using a coefficient determination test, F test and t test. The results of data analysis showed that the price (price) did not significantly influence the purchasing decision, the image of the store (store image) significantly influence purchasing decisions, the quality (quality) significantly influence purchasing decisions, and the convenience of shopping (convenience of shopping) did not significantly influence the purchase decision.