Pengaruh Persepsi Pelanggan Terhadap Keputusan Pembelian di Like Distro
| dc.contributor.advisor | Wirangga, Aditya | |
| dc.contributor.author | Najamuddin, Najamuddin | |
| dc.date.accessioned | 2023-01-09T07:29:32Z | |
| dc.date.available | 2023-01-09T07:29:32Z | |
| dc.date.issued | 2017-01-11 | |
| dc.description.abstract | This study aims to determine how the effect of price (price), the image of the store (store image), quality (quality) and the convenience of shopping (convenience of shopping) study on purchasing decisions. The independent variable is the price, store image, quality and convenience shopping. The sample in this study were 100 respondents. Data analysis method used is multiple regression analysis. Hypothesis testing is done by using a coefficient determination test, F test and t test. The results of data analysis showed that the price (price) did not significantly influence the purchasing decision, the image of the store (store image) significantly influence purchasing decisions, the quality (quality) significantly influence purchasing decisions, and the convenience of shopping (convenience of shopping) did not significantly influence the purchase decision. | en_US |
| dc.description.abstrak | Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh harga, citra toko, kualitas dan kenyamanan berbelanja penelitian terhadap keputusan pembelian. Variable independen dalam penelitian ini adalah harga, citra toko, kualitas dan kenyamanan berbelanja. Sampel dalam penelitian ini sebanyak 100 responden. Metode analisa data yang digunakan adalah analisis regresi berganda. Pengujian hipotesis dilakukan dengan menggunakan uji koefisien determinasi, uji F dan uji t. Hasil analisis data menunjukkan bahwa harga tidak signifikan terhadap keputusan pembelian, citra toko signifikan terhadap keputusan pembelian, kualitas signifikan terhadap keputusan pembelian, dan kenyamanan berbelanja tidak signifikan terhadap keputusan pembelian. | en_US |
| dc.identifier.uri | https://repository.polibatam.ac.id/xmlui/handle/123456789/1082 | |
| dc.language.iso | id | en_US |
| dc.publisher | Politeknik Negeri Batam | en_US |
| dc.subject | Manajemen Bisnis | en_US |
| dc.subject | Administrasi Bisnis | en_US |
| dc.subject | Manajemen dan Ilmu yang Berkaitan | en_US |
| dc.subject | Customer Perception | en_US |
| dc.title | Pengaruh Persepsi Pelanggan Terhadap Keputusan Pembelian di Like Distro | en_US |
| dc.type | Thesis | en_US |