D-4 Administrasi Bisnis Terapan

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Pengaruh Strategi Bauran Pemasaran (Marketing Mix) dan Public Relations Terhadap Penjualan Keripik Bayam Edan
(Politeknik Negeri Batam, 2017-06-09) Ardoni, Rudi; Hidayat, Rahmat
SME (Small and Medium Enterprises) has been a phenomenal trend in the business and in particular gift that exist at present in cities in Indonesia. Marketing mix strategy (Marketing Mix) is a matter that is planned and designed by the seller to market and sell the product better. This study aims to determine the effect of the marketing mix strategy (Marketing Mix) such as strategy pricing, strategy product, strategy promotion and strategy distribution and Public Relations at Batam city community and foreign tourists who visit Batam. Analasis engineering data used in this research is multiple regression analysis with a sample of 100 respondents defined by formula unknown or Lemeshow population as well as the random sampling technique. The results of the study explained that the marketing mix Strategist (Marketing Mix) being applied indirectly affect the consumers to buy the products offered. These results illustrate that sales will increase as the marketing mix (Marketing Mix) and Public Relations successfully influenced the respondents, it is important for manufacturers of products in order to further enhance marketing strategies and public relations or public relations in the marketing and sales of products.