The Influence of Cybersecurity Awareness on Customer Data Protection Behavior among Employees at Honda Dealer PT Capella Dinamik Nusantara Batam

Abstract

Cybersecurity awareness plays an important role in protecting customer data, especially for employees who have access to customer information. This study aimed to determine the level of cybersecurity awareness and analyze its influence on customer data protection behavior among employees at Honda Dealer PT Capella Dimik Nusantara Batam. This study employed a quantitative approach using questionnaires distributed to 40 employees. The collected data were analyzed using descriptive statistics and simple linear regression with IBM SPSS Statistics. The results showed that cybersecurity awareness had a positive and significant effect on customer data protection behavior, with a regression coefficient of 0.899 and a significance value of 0.000 (<0.05). The coefficient of determination (R²) was 0.854, indicating that 85.4% of the variation in customer data protection behavior could be explained by cybersecurity awareness. These findings indicate that improving employees' cybersecurity awareness contributes to better customer data protection behavior within the company.