D-4 Administrasi Bisnis Terapan

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https://repository.polibatam.ac.id/handle/123456789/68

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Browsing D-4 Administrasi Bisnis Terapan by Subject "Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi)"

Now showing 1 - 4 of 4
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    Analisis Pengaruh Ekspor Impor Terhadap Nilai Tukar Usd Dan Sgd
    (Politeknik Negeri Batam, 2017-08-22) Sabtiadi, Kurniawan; Kartikasari, Dwi
    Exports are the activities of selling products from one country to another across the border of a country's customs territory, with the aim of obtaining the much- needed foreign exchange of the country, creating jobs for the domestic labor market, obtaining import duties and other taxes, and maintaining a balance between the flow Goods and money flows circulating in the country. This study was conducted to determine the effect of several independent variables, namely national exports, national imports, Batam exports, imports of Batam to the dependent variable ie the kurs of USD and SGD. This research is a kind of explanatory research with quantitative approach. The data used in this study is time series data in the period 2014-2016 obtained from the official website of the Central Bureau of Statistics. The sampling method is 36 saturated samples. Data analysis in this research using multiple linear regression method with the help of SPSS. Simultaneous test results indicate that exports, national imports and exports, Batam imports have a significant influence on the kurs of USD and SGD.
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    Pengaruh Ekspor, Impor Dan Investasi Terhadap Pertumbuhan Ekonomi Di Kepulauan Riau Tahun 2009-2016
    (Politeknik Negeri Batam, 2017-07-18) Anggraeni, Riska; Kartikasari, Dwi
    This study aims to determine the effect of: (1) export to economic growth in Riau Islands, (2) imports of economic growth in Riau Archipelago, (3) investment in economic growth in Riau Archipelago, and (4) export, import and Investment on economic growth in Riau Archipelago. Quantitative methods are used in this study with the data. Data method used in this research. The results of the research indicate that (1) the export has no influence on the economic growth in Riau Archipelago, (2) the import has an influence on the economic growth in Riau Archipelago, (3) investment has an influence on economic growth in Riau Archipelago, (4) export, import and investment, simultaneously have an influence on economic growth in the Riau Archipelago.
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    Pengaruh Positioning Terhadap Keputusan Pembelian Menjadi Nasabah Di Ajb Bumiputera 1912 Cabang Nagoya
    (Politeknik Negeri Batam, 2017-07-19) Vera, Vetty; Wirangga Pratama, Adytia
    This research aims to know about the effect of positioning strategy on customer purchasing decisions in AJB Bumiputera 1912 Nagoya Branch. This positioning strategy plays an important role in the marketing of services. Positioning strategy which is product characteristic, price, product quality, product user (consumer), usage is expected to improve purchasing decision. Respondent of this research is Customer who has become active user of insurance policy of Mitra Asri at AJB Bumiputera 1912 Nagoya Branch. From multiple regression result, Show that there is partially influence on product characteristic variable, to purchase decision 0,707, then partially influence on price variable to purchase decision equal to 0,259, partial influence on variable of quality to purchasing decision equal to 0,555, partial influence on variable of product user to Employee purchasing decisions of 0.474, and partial influence on quality variables of 0.649 to purchase decisions at Mitra Asri policy customers in AJB Bumiputera 1912 Nagoya Branch.
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    Pengaruh Service Marketing Mix Terhadap Keputusan Berkunjung Pada Objek Wisata Pantai Viovio Kota Batam
    (Politeknik Negeri Batam, 2017-05-19) Widia Ningsih, Yuantika; Sinaga, Inggrid
    This research aims to know and analyze the effect of service marketing mix namely (1) the influence of the product against the decision to visit, (2) the influence of the price of a visit, (3) the influence of place decision against visiting, (4) the influence of the promotion decision against visiting, (5) the influence of the people against the decision to visit, (6) the influence of the process of visiting, and (7) influence of physical evidence against the decision to visit on a tourist Beach Viovio. (8) the influence of Product, Price, Place, Promotion, People, Process, and Physical Evidence the decision visited on Viovio Beach attractions. This research is quantitative descriptive research is categorized as where the sample in this research as much as 95 respondents with engineering data collection using the questionnaire and observation. Methods of data analysis used was multiple linear regression analysis with test the hypothesis, i.e. t-test and F-test, with the results of the study showed that the Product (X1), Price (X2), Place (X3), Promotion (X4), People (X5), Process (X6), as well as Physical Evidence (X7) a positive effect against the simultaneous decision of the visit.