D4 Business Administration (International Class)

Permanent URI for this collectionhttps://repository.polibatam.ac.id/handle/PL029/1757

Browse

Search Results

Now showing 1 - 5 of 5
  • Repository Politeknik Negeri Batam
    Item
    ADAPTATION AND CULTURE SHOCK TO SOCIAL LIFE IN PARTICIPANTS OF THE INDEPENDENT STUDENT EXCHANGE PROGRAM (PMM) AT POLITEKNIK NEGERI BATAM
    (Politeknik Negeri Batam, 2025-01-20) Zalzabillah, Jasmine Alviana; Mochtoha, Himawan
    This study investigates the influence of adaptation and culture shock on the social life of participants in the Independent Student Exchange Program at Politeknik Negeri Batam. Using a quantitative approach, data were collected from 100 respondents, selected via purposive sampling from a population of 123 students. Questionnaires served as the primary data collection tool, and the analysis employed descriptive statistics and multiple linear regression. Results show that adaptation significantly enhances students' ability to build social interactions, while effective management of culture shock mitigates adjustment challenges. Institutional support, such as cultural orientation programs, plays a critical role in facilitating students’ social integration and improving their overall exchange experience. This research highlights the need for structured support systems to maximize the benefits of student exchange program.
  • Repository Politeknik Negeri Batam
    Item
    The Effect of TikTok Influencer in Increasing Consumer Trust Toward Purchase Decisions at Shopee
    (2024) Togatorop, Sanya Christin; Hendrawan, Bambang;
    Consumer purchasing decisions are influenced by various factors. Typically, consumers navigate several steps in online transactions before deciding to buy a product. Influencer marketing plays a key role in this process. This study examines how TikTok influencers can boost consumer trust and affect purchasing decisions on Shopee, focusing on Batam City's population. Using a quantitative approach with Structural Equation Modeling-Partial Least Squares (SEM-PLS) for analysis, the research sampled one hundred respondents through purposive sampling. The analysis methods include Outer Loading, Inner Loading, Path Analysis, and Hypothesis Testing. Results indicate that TikTok influencers positively impact consumer trust, which significantly mediates purchase decisions. Additionally, influencer marketing directly enhances purchase decisions.
  • Repository Politeknik Negeri Batam
    Item
    Optimizing Stainless Steel Inventory Management: An EOQ-Based Approach
    (2024-08-04) Madini, Hafsah Al;
    Production planning and inventory control is essential to every company in managing all the activities in the company to achieve greater goals and results. In a manufacturing company of stainless-steel product, production planning used team and leader decision based on the purchase order (PO) from customer without safety stock and re-order point. In deciding a basic optimal quantity in production, Economic Order Quantity (EOQ) method to find the basic optimal quantity order when purchasing material or supplying stock with minimize the wasted time and opportunities. Also, to create an emergency supply and pinpoint replenishment material, Safety Stock (SS) and Re-Order Point (ROP) could be the solution. The research scope of problem is focused on finding the optimal order quantity for production planning and inventory control with one of the products in the company as the sample, called item 1018 in a stainless-steel manufacturing company. By using Economic Order Quantity (EOQ) Method, the company could solve all problem regarding to production planning and managing inventory when supply is near stockout situation. The optimal of purchase order for Item 1018 is 145 units with 12 times frequency order. The safety stock for Item 1018 is 74 units and the reorder point is on 242 units. The total cost in table comparison total cost using EOQ and company’s policy show that by using EOQ method, the company could save Rp 13.482.483 in a year. It’s could be concluded with the result the company could use the EOQ, safety stock, and reorder point method to their production planning and inventory management control to monitoring the movement of inventory every day.
  • Repository Politeknik Negeri Batam
    Item
    The Effect of Entrepreneurship Learning and Motivation on Student's Interest in Entrepreneurship: Student Perceptions
    (2024) Martin, Nur Afiza; Sari, Desi Ratna
    One effort that can be made to increase students' competence in entrepreneurship is to provide entrepreneurial skills. This research was located at the Batam State Polytechnic Business Administration Study Program with the object being the Batam State Polytechnic Business Administration Study Program Semester 8 students. The time for this research was 8 months. The sample in this study were students of the Batam State Polytechnic, Business Administration Study Program Semester 8. Based on the calculations with the Slovin formula, a size (n) in the study of 108 (rounded) people can be obtained, which will be used as the sample size. Based on the results of empirical testing, this study concludes that there is an influence between entrepreneurship learning, and motivation, both partially and Simultaneously on student interest in entrepreneurship so the objectives of this study are achieved. This study concludes that there is an influence between entrepreneurship learning and motivation on student interest in entrepreneurship so the objectives of this study are achieved. The results showed that students who get knowledge, motivation, and both together can increase students' interest in intending to run an entrepreneurship.
  • Repository Politeknik Negeri Batam
    Item
    THE INFLUENCE OF AFFILIATE MARKETING AND ONLINE CUSTOMER REVIEW ON PURCHASE INTENTION
    (2024) Admaja, Aurelia Nesia Putri; Sinaga, Inggrid Wahyuni
    This study aims to analyze the influence of affiliate marketing and online customer reviews on the purchase intention of Generation Z consumers on the Shopee platform. As digital natives, Generation Z relies heavily on online content and peer reviews when making purchasing decisions. The research adopts a quantitative approach, surveying 87 students from Batam State Polytechnic who are familiar with Shopee. Data was gathered through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The findings reveal that both affiliate marketing and online customer reviews significantly influence purchase intention. Affiliate marketing, driven by influencers, successfully attracts consumer attention and enhances interest in products. Meanwhile, positive online customer reviews help build trust, reduce uncertainty, and encourage purchasing decisions. These results underscore the critical role of affiliate marketing and online reviews in shaping consumer behavior. By integrating these strategies, e-commerce platforms like Shopee can increase consumer engagement and strengthen purchase intentions among their target audience.