Jurusan Manajemen dan Bisnis

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Pengaruh Kepercayaan, Keamanan dan Kualitas Pelayanan Terhadap Keputusan Pembelian Secara Online
(2024-07-05) Anissa, Shifa Nurul; Irianto, Danar
Penelitian ini bertujuan untuk meneliti pengaruh kepercayaa, keamanan dan kualitas pelayanan terhadap keputusan pembelian secara online. Populasi penelitian ini ialah masyarakat Kota Batam yang sudah berpenghasilan. Penentuan sampel dilakukan dengan metode purposive sampling dan diperoleh sebanyak 384 orang. Analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda dengan program SPSS 26. Hasil analisis regresi adalah Y = 9,737 + 0,287 X1 + 0,077 X2 + 0,020 X3 + e. Hasil dari penelitian ini menunjukkan bahwa secara parsial kepercayaan berpengaruh terhadap Keputusan pembelian. Sementara itu, keamanan dan kualitas pelayanan tidak berpengaruh terhadap Keputusan pembelian. Selanjutnya, semua variabel independen secara simultan berpengaruh terhadap Keputusan pembelian dengan koefisien deterninasi sebesar 6,9%.
Supply Chain Digitalization Strategy For Coconut Shell Charcoal To Reduce The Risk Of Loss In International Trade
(Journal of Applied Business Administration, 2024-03-26) Rahardjo, Stephanie Audrey; Harahap, Nafisah Rahmadani; Olifia, Jessica; Olifia, Jessica
International business involves trade activities conducted between countries. To ensure the production of the best products, a company must have effective supply chain management. Digitalization is being widely adopted as a solution to address the challenges in international trade, keeping pace with technological advancements. This research aims to analyze the financial risks arising from the effectiveness of supply chain management in a company that produces coconut shell charcoal, utilizing digitalization. The research methodology includes a literature review, drawing data from various expert sources and readings. The findings of this research identify the challenges faced by coconut shell charcoal companies in their international supply chains and propose digitalization strategies to minimize financial risks. The results demonstrate that leveraging digital technology can enhance operational efficiency, reduce logistical barriers, and improve responsiveness to market demands. Implementing digitalization strategies offers significant benefits by enhancing overall company performance and customer satisfaction levels.