Perancangan Video Iklan Promosi Dengan Kombinasi Animasi 2D Dan Real Shoot Untuk Pemasaran Jasa Percetakan Di CV. Glory Copier Solution

Abstract

This research aimed to design a promotional advertising video and evaluate its effectiveness as a marketing medium for CV. Glory Copier Solution. The video was developed by combining 2D animation and real shoot techniques using the Villamil-Molina method, which consists of Development, Preproduction, Production, Post-Production, and Delivery stages. Product evaluation was conducted through alpha testing involving content and media reviewers, while effectiveness was measured using the EPIC Model through beta testing with 30 respondents from Batam City. The results showed that the video met the promotional objectives and multimedia quality standards. The effectiveness test produced an EPIC Rate score of 4.64, consisting of Empathy (4.64), Persuasion (4.60), Impact (4.65), and Communication (4.67), which falls into the "Very Effective" category. Therefore, the promotional video is considered effective for supporting the marketing of printing services at CV. Glory Copier Solution.