Analisis Minat Calon Pemain Game Tentang Pemahaman Investasi Melalui Video Prototype

Abstract

In the current era of globalization, technology is developing rapidly along with financial life. Investment is an activity that can be carried out by everyone, to achieve a good financial life. Not a few people understand how the concept of understanding the actual investment. Games are a platform that can be used to understand the concept of investment. However, an alternative is needed to help minimize the expenditure of funds needed to make games and help gather feedback from potential game players. From this problem the researcher made a prototype video that aims to attract the interest and attention of prospective game players. The method used in this research is a qualitative research method. Data collection was carried out by interviews and the data analysis method with thematic analysis. The results of this research show that the prototype video can attract the interest and attention of potential game players because through the visual appearance and gameplay the game is able to attract the interest of potential players to play the game, so that this game concept can be continued to the production stage of making the game.