BUSINESS DEVELOPMENT ANALYSIS OF ROBUSTA GROUND COFFEE PRODUCTS TO ENCHANCE FLAVOR VARIANTS (CASE STUDY OF AIBA COFFEE BRAND)

dc.contributor.advisorSeptiana, Maryani
dc.contributor.authorFadila Meilani Fadila Meilani
dc.date.accessioned2025-09-25T04:29:24Z
dc.date.issued2025-08-13
dc.descriptionFull Page Artikel, Berkas Bukti Dukung dan Pengesahan
dc.description.abstractThe trend of coffee consumption in indonesia has experienced rapid growth, particulary among the younger generation who are increasingly interested in contemporary coffee with diverse flavor variants. This study aims to analyze the development of flavor variants in robusta ground coffee using market survey, SWOT analysis, and the Business Model Canvas (BMC). The research involved 97 respondents through a market survey and 3 key informants selected using a non-probability sampling technique with purposive sampling. The result indicate that customers prefer coffee with a creamy and sweet taste. Base on the SWOT analysis, Aiba Coffee is positioned in Quadrant I of the IFAS and EFAS matrix, suggesting that the company is market opportunities.
dc.identifier.citationIEEE
dc.identifier.kodeprodiKODEPRODI63311#Administrasi Bisnis Terapan
dc.identifier.nidnNIDN0007098211
dc.identifier.nimNIM4122111007
dc.identifier.urihttps://repository.polibatam.ac.id/handle/PL029/4431
dc.language.isoen_US
dc.publisherPoliteknik Negeri Batam
dc.subjectModern Coffee Trend
dc.subjectRobusta
dc.subjectFlavor Development
dc.subjectSWOT Analysis
dc.subjectMatrix IFAS & EFAS
dc.subjectBusiness Model Canvas (BMC)
dc.titleBUSINESS DEVELOPMENT ANALYSIS OF ROBUSTA GROUND COFFEE PRODUCTS TO ENCHANCE FLAVOR VARIANTS (CASE STUDY OF AIBA COFFEE BRAND)
dc.typeArticle

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