PEMBUATAN VIDEO COMPANY PROFILE PT. KENDALI UTAMA KATIGA DAN UJI EFEKTIVITAS MENGGUNAKAN METODE EPIC

Abstract

PT. Kendali Utama Katiga faced challenges in building brand awareness and public trust due to the lack of a dynamic visual promotional media. This research aimed to develop a company profile video for PT. Kendali Utama Katiga and measure its information delivery effectiveness. The study employed a Research and Development (R&D) method, adapting the 4D development model (Define, Design, Develop, Disseminate). Product evaluation was conducted through Alpha and Beta testing. Alpha testing involved internal feasibility validation by material and media experts, alongside technical design feedback from external audio and visual experts. Beta testing evaluated effectiveness using an EPIC Model questionnaire (Empathy, Persuasion, Impact, Communication) administered to 70 purposively sampled respondents. Alpha test results deemed the video feasible following technical revisions in color grading, camera panning, and audio mixing. Beta testing yielded an overall EPIC Rate of 4.46 ("Highly Effective"). Dimension scores were 4.57 for Empathy, 4.42 for Persuasion, 4.44 for Impact, and 4.43 for Communication, all falling into the "Highly Effective" category. This study concludes that the developed video successfully builds audience trust, enhances interest in OSH certification services, strengthens corporate image, and clearly communicates operational information.