Implementasi Video Company Profile PT. Sanindo Multi Tekno Dengan Gabungan Cinematic dan Motion Graphics Menggunakan Metode MDLC

Abstract

This research aimed to design and implement a company profile video for PT. Sanindo Multi Tekno by combining cinematic techniques and motion graphics through the Multimedia Development Life Cycle (MDLC) method. The production process consisted of six stages: concept, design, material collecting, assembly, testing, and distribution. The final video was tested using alpha testing. Involving multimedia experts and company representatives, and beta testing through purposive sampling of respondents in the automation and electrical field. Data were analyzed using the EPIC model, covering empathy, persuasion, impact, and communication dimensions. The results showed that the developed video was categorized as “very feasible” with an alpha test score of 88%. Furthermore, the beta test produced an EPIC rate of 4,490, which is included in the “effective” category. The research concludes that the combination of cinematic and motion graphic techniques can enhance professionalism, attractiveness, and clarity in company profile video production.