PEMBUATAN VIDEO COMPANY PROFILE PT GLORI GLOBAL GENER SEBAGAI MEDIA PROMOSI

Abstract

PT Glori Global Gener is a company engaged in website development and custom web system services. However, the company's promotional activities have primarily relied on its website, resulting in limited public awareness and recognition among its target market. This research aims to develop a company profile video as a promotional medium to introduce the company's identity, services, and competitive advantages in order to attract potential clients. The research employed the Research and Development (R&D) method using the 4D model, which consists of the Define, Design, Develop, and Disseminate stages. During the Develop stage, the product was validated by company representatives and a media expert, while the Disseminate stage involved beta testing with 30 target market respondents using a Likert scale questionnaire. The validation results showed percentages of 96.00% from the company representatives and 97.00% from the media expert, both categorized as Highly Feasible. Meanwhile, the beta testing results obtained an overall percentage of 88.40%, indicating that the video was Highly Effective. Therefore, the company profile video developed for PT Glori Global Gener is considered both feasible and effective as a promotional medium for the company.