Perancangan Konten Visual “Road to POPDA KEPRI 2026” Sebagai Media Informasi Pada Media Sosial Instagram @atletikbatam

Abstract

Instagram is one of the most widely used social media platforms for disseminating information to the public. However, based on observations of the Instagram account @atletikbatam, the published content lacked visual consistency, resulting in a weak visual identity. This study aims to design visual content for Road to POPDA KEPRI 2026 as an informational medium on the Instagram account @atletikbatam. The research employed the Research and Development (R&D) method, which consisted of needs analysis, visual concept development, product development, implementation, and evaluation stages. The visual concept adopted a sporty, informative, and competitive theme by applying red, white, and dark gray color schemes along with sans-serif typography to enhance readability and visual appeal. The resulting outputs included several categories of Instagram content, namely main posters, athlete spotlights, countdown posts, officials lineups, training recaps, venue information, and daily quotes. Product evaluation was conducted through a questionnaire distributed to 33 respondents using a Likert scale consisting of 15 assessment indicators. The evaluation results showed a feasibility score of 91.43%, which falls into the Very Feasible category. Therefore, the developed visual content is considered effective as an informational medium and capable of strengthening the visual identity consistency of the @atletikbatam Instagram account.