IMPLEMENTASI ANIMASI 3D SEBAGAI STRATEGI MEDIA PROMOSI DIGITAL PADA UMKM DAPO NENDA

Abstract

The development of the digital era requires MSMEs, including Dapo Nenda, to shift from conventional marketing to interactive digital media. This study aims to design a 3D animation based promotion to increase competitiveness, selling value, market reach, and consumer appeal while remaining representative of product values. The method used is the Multimedia Development Life Cycle (MDLC), which consists of six structured stages: concept, design, material collecting, assembly, testing, and distribution. The results of the study show that 3D animation effectivelyvisualizesproducts in a dynamic andrealistic manner. In conclusion, the implementation of 3D animation exerts a positive impact on Dapo Nenda in optimizing interactive digital promotions while strengthening the visual appeal of MSME products in the digital market.