Perancangan Ulang UI/UX Website PT Cahaya Samudra Shipyard Dengan Menggunakan Metode Design Thinking

Abstract

The rapid growth of digital technology requires corporations to optimize their websites to build a credible brand image. PT Cahaya Samudra Shipyard (PT CSS) utilizes its desktop website for corporate B2B publications. However, initial evaluations revealed three critical issues: information clutter, low visual contrast causing visual fatigue for senior maritime workers (aged 30-60 years), and the absence of Indonesian language localization. This study aimed to redesign the website's User Interface (UI) and User Experience (UX) using the Design Thinking method (Empathize, Define, Ideate, Prototype, and Test). The output is an interactive high-fidelity prototype developed in Figma. System evaluation was conducted in two integrated stages: an Expert Review by a UI/UX practitioner and a System Usability Scale (SUS) test involving 30 target users. The Expert Review yielded excellent results after design iterations to fix accessibility gaps. Furthermore, the SUS evaluation achieved an average score of 86.00, categorized as Acceptable with an Excellent rating (Grade A). These results demonstrate that the UI/UX redesign successfully resolved usability issues, simplified information structures, and provided a highly intuitive interface, thereby enhancing the company's professional digital credibility.