PERANCANGAN VIDEO COMPANY PROFILE PT YARA INDO GALAXY MENGGUNAKAN TEKNIK MOTION GRAPHIC

Abstract

In the rapidly evolving digital era, companies in the travel industry face intense competition, requiring innovative and effective communication media to reach potential customers. PT Yara Indo Galaxy (Indogalaxy Tours) currently relies on verbal communication and text-based messages via WhatsApp to deliver company information, which is deemed less engaging and fails to comprehensively explain its services and advantages. This study aims to design a video company profile using motion graphic techniques to provide a more visual, concise, and easy-to-understand information medium. The development process follows the Villamil-Molina method, which consists of five systematic stages: Development, Preproduction, Production, Postproduction, and Delivery. The resulting 2D motion graphic video has a maximum duration of 1 minute 30 seconds with a 1080p resolution, optimized for digital platforms such as Instagram Reels. To measure the effectiveness of the video as an information tool, the research utilizes the EPIC Model, covering four dimensions: Empathy, Persuasion, Impact, and Communication. Quantitative data is collected from 30 respondents, consisting of 15 potential customers and 15 business partners, using a Likert scale. This media is expected to serve as a strategic communication tool to enhance brand awareness, strengthen the company’s professional image, and effectively communicate its superior travel services to a wider audience.