Identifikasi Faktor Keterlambatan Pengiriman Barang di PT.Hunindo Jaya Sejati Menggunakan Metode SWOT dan Fishbone

Abstract

This research was conducted to identify the factors of late delivery of goods at PT Hunindo Jaya Sejati based on analysis using SWOT and Fishbone methods. The technique used in this research uses qualitative methods. In its implementation, the data used is primary data collected through interview techniques with informants who meet the research criteria. The data collected is then analyzed through the SWOT method with the help of IFAS and EFAS tables. Based on the results of this research, it can be seen that each SWOT value on the IFE-EFE square in the internal factor weighting the weakness value of (0.560) is greater than the strength of (0.540). Meanwhile, the external factors of PT Hunindo Jaya Sejati have a weighted opportunity value of (0.260) higher than the threat value of (0.230). Based on the analysis in this research, it is found that PT. Hunindo Jaya Sejati occupies a position in quadrant VII, which means that PT. Hunindo Jaya Sejati must maintain and maintain industry growth towards the level of sales of its company services.