Perancangan Concept Art Character Design Fantasy untukIklan Animasi 3D Aplikasi Mobile Banking

Abstract

This study developed fantasy-themed character concept art for a 3D animatedadvertisement of a mobile banking application, referred to as “Brand X” toprotect client confidentiality. Brand X required a visual approach that couldcommunicate an abstract concept digital transaction security — to a young,digitally active target audience. A fantasy isekai theme was adopted, in whicha traveling witch character represented the user and a formal knight-likecharacter represented the application itself, distinguished through purple andgreen color schemes respectively. The design process followed a Research andDevelopment approach adapted from the Character Design Method,comprising literature review, visual reference collection, ideation, designdevelopment, and finalization. Because the project was bound by a client non-disclosure agreement, design validation was conducted through iterativeexpert validation with two reviewers rather than large-scale audience testing,and the resulting Likert-scale data were analyzed using a qualitizing technique.The two characters were rated Good to Very Good across visual appeal,readability, thematic fit, and production readiness, and the finalized conceptart was successfully used as a reference in character modeling and theproduction of the published 3D animated advertisement.