ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA USAHA CATTERY DI INDONESIA

Abstract

This study aims to identify and analyze the factors that influence the performance of cattery businesses in Indonesia. The main focus of this study is to identify significant factors that affect cattery business performance by considering various factors. The study population consists of cattery owners who are members of the official cattery association in Indonesia. This study used purposive sampling technique to select the sample, which was set based on certain criteria, such as being a member of the Indonesian cattery association and owning a cattery. The sampling technique used the Slovin formula with an error rate of 5%, resulting in a sample size of 174 cattery members.This study used quantitative methods to analyze variables affecting cattery performance in Indonesia, using factor analysis techniques. The results of the analysis show that financial, marketing, operational, and human resource factors have a significant effect on cattery business performance. Among these factors, financial variables have the most dominant influence on the factors of revenue and profitability, operating costs, capital, and growthon totol varince. This study can also serve as a basis for further research in developing more effective strategies and policies to support the development of catteries in Indonesia.