PERANCANGAN DAN IMPLEMENTASI INTERACTIVE VIRTUAL TOUR 360° DI PT. EXCELITAS TECHNOLOGIES BATAM

Abstract

The advancement of immersive virtual technology has encouraged the adoption of more interactive digital media for information delivery and learning. This study developed an Interactive 360° Virtual Tour for the main site of PT. Excelitas Technologies Batam using 3DVista Virtual Tour Pro to enhance information, orientation, and learning activities for employees and visitors. The system was developed using the Multimedia Development Life Cycle (MDLC) method, consisting of concept, design, material collecting, assembly, testing, and distribution stages. The application integrates 360° panoramas, interactive navigation, information hotspots, Work Instruction documents, operational videos, and an interactive floor plan within a standalone Windows desktop application. A usability evaluation was carried out through the System Usability Scale (SUS) methodology involving 26 internal respondents from seven departments. The application yielded a mean SUS score of 84.23, exceeding the benchmark score of 68. Based on SUS interpretation standards, this result corresponds to Grade A+ and a Best Imaginable rating, indicating excellent usability and strong user acceptance. Therefore, the developed Virtual Tour is suitable as a media for information, orientation, and internal learning at PT. Excelitas Technologies Batam.