PERANCANGAN GAME FILTER INSTAGRAM BERBASIS AUGMENTED REALITY (AR) SEBAGAI MEDIA EDUKASI SAMPAH

Abstract

Waste is a significant global challenge, affecting countries around the world, including Indonesia. According to the World Bank, Indonesia is ranked as the 5th largest waste-producing country in the world in 2020 with the production of 65.2 million tons of waste. According to Indonesian Law Number 18 Year 2008 on Waste Management. Waste is a solid natural process from the residue of human activities, which comes from waste generation. Data shows that Indonesia produces a large amount of waste, with only a small portion of it being managed properly. To address the low awareness of the public, especially the younger generation, innovative and interactive solutions are needed. One of the solutions offered is the use of educational games as a method to increase public knowledge and awareness about waste management, especially the younger generation. Educational games offer an interactive platform that appeals to the younger generation, allowing them to learn while playing in a fun way that is applied to popular social media among the younger generation, namely Instagram. The ADDIE method (Analysis, Design, Development, Implementation, and Evaluation) was used in this study for the development of an Instagram filter educational game on waste management. This method involves needs analysis, game design, development, implementation, and evaluation with Qualitative testing methods in the form of interviews. With this approach, it is expected that the Instagram filter educational game developed can be effective in increasing public awareness and knowledge about waste management. The results showed that the educational game with Instagram filter "Bin the Trash" is good enough, interesting, effective, and effective to deliver educational messages and increase public awareness, especially the younger generation, about waste management.