Perancangan Video Mini Drama Vertikal sebagai Media Edukasi pada Moment of Unity

Abstract

Social media has evolved into a crucial educational tool through communicative audiovisual content. This research aims to design a vertical mini-drama video as a marriage education medium for the partner "Moment of Unity". The study addresses communication barriers in marriage, specifically the "Suami Tidak Punya Suara" (Husband Has No Voice) issue, which was validated through field data. The design process follows a modified Design-Based Research (DBR) approach, implemented through a systematic technical workflow: pre-production (needs analysis and script development), production (utilizing industry-standard equipment for high-quality audiovisuals), post-production (editing with Instagram safe zone optimization and a 1–3 second hook strategy), and evaluation. Product feasibility was measured using a 4-point Likert Scale involving 10 respondents, comprising 3 partner representatives and 7 married couples. The results demonstrate that the video titled "Saat Suami Tidak Punya Suara" achieved a feasibility score of 95.36% (Categorized as "Very Good"). This confirms that the 9:16 vertical format, combined with a data-driven narrative and technical precision, is an effective and immersive marriage education medium that aligns with 2026 digital media consumption trends.