Analisis User Experience pada Website PT Lestari Osean Indonesia

Abstract

Corporate websites play a vital role in delivering information and shaping public image in the digital era. The purpose of this research is to assess the satisfaction level (UX) from the users perspective with the use of User Experience Questionnaire (UEQ). UEQ measures six dimensions of UX: Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty. Data were collected through a questionnaire distributed to 30 respondents, consisting of employees and clients of the company. The analysis results show that all dimensions received average scores above 1.5, indicating a very positive perception from users. The Stimulation dimension achieved the highest score, followed by Perspicuity and Attractiveness, suggesting that the website is engaging, easy to use, and enjoyable. Although results are satisfactory, enhancements can still be made particularly in terms of efficiency and innovation. These findings provide valuable insights for future website development to enhance user satisfaction and the overall UX quality.