Informational Video On Clean Water Treatment At The Batam Water Management System Business Entity At The Muka Kuning Water Treatment Plant

Abstract

Research background: Educational activities at the Muka Kuning Water Treatment Plant remain limited, resulting in low visitor understanding of the clean water treatment process. In addition, systematically developed video-based educational media using instructional design models such as ADDIE are still limited in the clean water treatment sector in Batam. This study aims to develop an informational video by integrating live shoot and motion graphic techniques and to evaluate its effectiveness in improving visitor understanding. This research employed a research and development approach using the ADDIE model. The model was selected due to its systematic and iterative framework, which enables structured development and continuous evaluation, making it suitable for addressing the lack of systematically developed educational video media in the clean water treatment sector. The developed video was validated by subject matter experts and media experts and tested using a one-group pre-test and post-test design involving 31 sixth-grade elementary school students. Data were analyzed using a paired sample t-test. The results showed feasibility scores above 85% for educational content, material clarity, and visual quality. Statistical analysis indicated a significant improvement in participants’ understanding after watching the video (t = 9.784, p < 0.05). These findings indicate that the developed video is feasible and effective as an educational medium for clean water treatment learning activities.