ANALISIS MASKOT SEBAGAI UPAYA PENDUKUNG IDENTITAS VISUAL PROGRAM STUDI REKAYASA KEAMANAN SIBER

Abstract

As a relatively new study program, the RKS study program requires a strong visual identity to differentiate itself from other study programs, both on and off campus. This identity should be able to touch the public emotionally, fostering a close relationship between the study program and its target audience. Currently, the visual identity in the form of a logo is unable to build this emotional connection. To strengthen the identity of the RKS study program, a mascot should be designed. The research analysis centers on how to create a mascot as a supporter that can strengthen the visual identity of the RKS study program. The mascot design uses Amy E. Arntson's design model with a qualitative method approach. Furthermore, for the evaluation and analysis of mascot data, interviews with expert sources in the field of design will be conducted. The results of the interview indicated that the mascot design had succeeded in representing the RKS study program. However, some elements, such as colors, swords, and other elements, still require improvement. Additionally, a brand guide containing the rules for using the mascot is necessary.