Analisis Implementasi Incoterms DAP dalam Pengadaan Ekspor : studi kasus PT Wilmax Control Systems

Abstract

This study aims to analyze the implementation of Incoterms DAP (Delivered at Place) in the export procurement process at PT Wilmax Controls Systems. A descriptive qualitative approach was used, with data collected through observation, interviews, and documentation. The research applied the 5W1H technique to examine various aspects of DAP implementation within the company. The findings show that the use of DAP offers advantages in terms of shipping efficiency, reducing the risk of damage to goods during transit, and increasing trust from international customers. However, several challenges were also identified, including logistics coordination and higher initial costs. Results showed a 50% increase in shipping efficiency and a 40% reduction in delays, despite the challenges of logistics coordination and high start-up costs.